Современная казахская свадьба давно превратилась в сложное культурное и организационное явление. В подготовке торжества принимают участие организаторы, ведущие, музыканты, дизайнеры, фотографы, видеографы и танцевальные коллективы.
В этой системе национальный танец выполняет сразу несколько важных функций. Он украшает праздник, помогает выстроить сценарий, сопровождает традиционные обряды и подчеркивает культурную идентичность семьи.
Однако за каждым ярким сценическим номером стоит многовековая история. Казахский танец прошёл путь от свободной народной импровизации до профессиональной театральной постановки, а затем стал неотъемлемой частью современной той-индустрии.
Изменились площадки, сценические костюмы и ожидания зрителей, но его главная особенность осталась неизменной — способность рассказывать историю без единого слова.
Развитие той-индустрии сделало казахский национальный танец по-настоящему массовым искусством. Тысячи детей занимаются в хореографических студиях, профессиональные коллективы регулярно выступают на мероприятиях, а зрители всё чаще видят национальную хореографию на семейных праздниках. Сегодня заказать выступление профессионального танцевального коллектива для свадьбы, қыз ұзату, тұсаукесер, юбилея, корпоративного мероприятия или другого торжества можно всего за несколько кликов. На нашем сайте представлены танцевальные коллективы Астаны, исполняющие национальные танцы в различных форматах — от камерных номеров до масштабных сценических постановок, что позволяет подобрать программу практически для любого мероприятия.
Вместе с тем развитие индустрии привело и к появлению неоднозначных тенденций. В стремлении сделать постановки максимально эффектными некоторые номера превращаются в набор однотипных движений, ярких костюмов и впечатляющих декораций. Иногда элементы национальной пластики настолько тесно переплетаются с восточной или современной эстрадной хореографией, что определить происхождение танца становится непросто.
Сегодня главная задача хореографов и организаторов мероприятий заключается не только в создании красивого номера для фото- и видеосъёмки, но и в сохранении смысла движений, музыкального сопровождения и исторической основы выбранного образа. Именно поэтому при выборе танцевального коллектива стоит обращать внимание не только на зрелищность выступления, но и на бережное отношение к национальным традициям.
Казахский национальный танец не должен становиться лишь красивым украшением между выступлением ведущего и подачей горячих блюд. Даже короткая постановка на тое способна сохранить глубокую связь с традициями, если она основана на осмысленной пластике, уважении к культуре и понимании её исторического значения.

For Kazakhstan, this format is, of course, a great rarity, as the very concept of the “Games of the Future” project is based on something not yet familiar. The country has enormous organizational experience and, naturally, the Games were held successfully. A separate highlight of the program was the introduction of dance disciplines into the competition. Our website attended the final of the Phygital Dance 2026 tournament. Once again, it was proven that dance is truly an expression of the dancer’s inner state. After all, participation in Phygital Dance was open to people who are passionate about choreography, while there are generally not that many professionals among them. And so it turned out that the final was primarily made up of gamers who had danced offline but now competed in a digital format. The rules are simple: the participant’s dance must be as synchronized as possible with the movements projected onto huge screens. The final assignments were made available to the participants before the competition, at different times for each participant, according to the competitors themselves. For example, a representative of our country who took one of the prize-winning places noted that she received her assignment in her personal competition account 10 days in advance.
Last autumn, Ruslan launched a conversational interview series called “The Environment Around Me.” The guests of the series included well-known producers, prominent showmen, musicians, creatives and other cultural figures. This year, Ruslan returns with new guests, while the series has undergone conceptual changes and moved closer to the social genre. Each episode now features more dynamics, depth and expertise. The first guest of this season was former Vice Minister of Artificial Intelligence Dmitry Moon. In June this year, Dmitry stepped down from his position as Vice Minister and continued his professional work as CEO of Q.AI, a company focused on the development, implementation and analysis of artificial intelligence in Kazakhstan. The relevance of artificial intelligence in our country is growing every day. Its practical application has already reached almost every area of public administration and the private sector, and this trend continues to gain momentum. During an engaging and lively conversation, held in the form of a tour through the “Nur-Alem” sphere, Ruslan raised a wide range of topics that are both important and sensitive for society. Against the backdrop of the growing demand for AI, many people are undoubtedly interested in which specific professions artificial intelligence improves and which, on the contrary, it may displace from the labor market. How can we live with constantly evolving user experiences with AI, and what cybersecurity measures should every user know and apply?

This summer, Ruslan Vladimirovich Kenzikeyev, founder of the dancehub.kz portal, officially joined the ranks of experts of the Alliance of Creative Industries of Kazakhstan. The organization has been operating for several years. It was established at the initiative of the National Chamber of Entrepreneurs “Atameken” and operates throughout the country, with its coordination center in Astana. A key priority of the Alliance of Creative Industries is to support domestic entrepreneurs working in the creative industries. As part of this work, the Alliance regularly holds forums, conferences, master classes, and weekly meetings in the capital.

For example, in 2025, one of the December corporate parties we organized had a “Gala Dinner” theme. This is one of the most convenient concepts when you have 710 guests. To manage the flow of people inside the restaurant, we had to involve 20 crowd managers. The security team alone consisted of 60 people, and that was also a private company. With such a large number of guests, almost any theme will turn into a gala dinner within an hour anyway. And if you also consider that the bar was operating on an unlimited basis, it becomes clear that in a situation like this, what you really need is not a theme. What you need are hosts — experienced, well-known, and, naturally, expensive ones.

Every day, hundreds of people use our website. Thanks to the availability of our publications in three languages — Kazakh, English, and Russian — the website’s articles, profiles, and news continue to attract stable interest from users in Kazakhstan and neighboring countries, and sometimes even from more distant parts of the world. Website inquiries regularly come from Turkey, India, and Germany, while articles and creative profiles are also read in English. According to the results of the past summer, the article “The History of the Kamajai Dance” continues to hold the top position, with more than 10 views in English alone. The “Gulder” dance ensemble has maintained a strong interest among dancehub.kz visitors since the very beginning of its appearance on the website. The interview with Anvara Aripovna Sadykova is also among the top three most sought-after publications on the website. The dance community of Kazakhstan also closely follows our website’s special reports, in which we cover cultural events in the capital and beyond, particularly those related to various areas of dance. Our correspondents have attended the most notable concerts, performances, and competitions held in Astana.