RU
EN
KZ

Event Organizer Day 2026

Event Organizer Day 2026

Having become an important tradition for the event industry, this celebration serves the principles of creative unity, team development, and aims to increase professionalism in the field of organizational services within the sphere of interaction of creative industries.​IMG_8192.JPG​This year, the celebration will take place again and bring together numerous event companies, artists, musicians, dancers, and other market participants. A teleconference with colleagues from the city of Pavlodar is planned, and connections from other regions are possible.​Event Organizer Day 2026 will be held on May 20 in Astana. The organizational team of the project consists of the initiators of last year’s celebration.​IMG_8187.JPG​And a bit of backstory.​The holiday was established by several event companies in the capital and, of course, is not officially in the state calendar.

It is. Representatives of the event industry celebrate their professional holiday symbolically — on the eve of the Culture Workers' Day of the Republic of Kazakhstan, which is celebrated every year on May 22. Event Organizers' Day is held on May 20.​IMG_8189.JPG​This is not a marketing move to create a news hook, but a practical opportunity to organize a meeting of artists, organizers, directors, and other industry representatives to exchange opinions and experiences before the start of the annual wedding season. Event Organizers' Day is also a dialogue platform where new acquaintances, partnership relations, and creative collaborations are born.​IMG_8191.JPG​The pilot project of Event Organizers' Day took place on May 20, 2025, in Astana. Within the framework of the script, a record was set by

the holding of the largest 'betashar' ceremony in Central Asia. The record was documented by the KinэS Book of Records commission. The record holder is the event company 'The Royal Event'. Many companies specializing in children's events, decor companies, the confectionery 'Nekrasovskie Recipes', and other industry representatives took part in the celebration. The exhibition space was beautifully set up on the green lawn of the Sultanat Saray Reception Palace.Ставший важной традицией для ивент-индустрии, этот праздник служит принципам творческого единства, командного развития и ставит своей задачей повышение профессионализма в сфере организационных услуг в орбите взаимодействия креативных индустрий.

IMG_8192.JPG

В этом году праздник вновь состоится и объединит многочисленные ивент-компании, артистов, музыкантов, танцоров и других участников рынка. Запланирован телемост с коллегами из города Павлодара, возможны подключения из других регионов.

День ивент-организатора 2026 состоится 20 мая в г. Астана. Организационным штабом проекта выступают инициаторы праздника прошлого года.

IMG_8187.JPG

И немного предыстории.

Праздник учреждён несколькими ивент-компаниями столицы и, разумеется, официальным в государственном календаре не является. Представители ивент-индустрии проводят свой профессиональный праздник символично — в преддверии Дня работника культуры Республики Казахстан, который ежегодно отмечается 22 мая. День ивент-организатора проводится 20 мая.

IMG_8189.JPG

Это не маркетинговый ход с целью создания инфоповода, а практическая возможность организовать встречу артистов, организаторов, режиссёров и других представителей индустрии для обмена мнениями и опытом перед началом ежегодного свадебного сезона. День ивент-организатора — это также диалоговая площадка, на которой зарождаются новые знакомства, партнёрские отношения и творческие коллаборации.

IMG_8191.JPG

Пилотный проект Дня ивент-организатора состоялся 20 мая 2025 года в Астане. В рамках сценария был установлен рекорд по проведению самого массового обряда «беташар» в Средней Азии. Рекорд зафиксирован комиссией Книги рекордов «КинэС». Автор рекорда — ивент-компания «The Royal Event».

В праздновании приняли участие многочисленные компании по организации детских мероприятий, декор-компании, кондитерская «Некрасовские рецепты» и другие представители индустрии. Выставочное пространство живописно расположилось на зелёной лужайке Дворца приёмов «Салтанат Сарайы».

Праздничная концертная часть прошла в летнем банкетном зале, где на специально оборудованной сцене состоялся концерт с участием творческого сообщества «Talab». Ведущие представили двухчасовой юмористический блок с выступлениями новых артистов сезона: трио «Адай», эстрадного проекта «Let’s Goga» и других.

Специальный сценарий шоу-программы был разработан ивент-менеджерами компании «The Wedday». Общую координацию события осуществляли crowd-менеджеры компании Cheeses Event и свадебное агентство SeZiM.

В кульминации вечера организаторы передали символ праздника — деревянный «асық» — коллегам из Алматы в качестве эстафеты празднования.

Праздник собрал более 400 гостей — профильных специалистов индустрии столицы, около 60 партнёров и 150 клиентов — женихов и невест свадебного сезона 2025 года. Событие объединило несколько компаний-организаторов, которые на личном примере продемонстрировали важность коллегиальности вне конкурентной борьбы.

В программе было задействовано около 50 артистов, технических специалистов и внушительная медиа-команда профессиональных фотографов и мобилографов.

Если вы заинтересованы в сотрудничестве в этом году, просим оставить заявку на сайте.

IMG_8188.JPG

Recommended articles

Wedding Podcast 2027

Wedding Podcast 2027

The wedding podcast is quickly finding its place in contemporary celebration programmes. The format began gaining attention in Kazakhstan at the end of summer, while the quieter autumn season gave organisers time to refine the idea for the year ahead. The DanceHub.kz team has already tested it twice and is ready to explain how it works. The podcast corner works best near the entrance to the banquet hall, close to the photo zone and welcome buffet. Recording inside the hall is more difficult: equipment is being checked, lighting and sound are being adjusted, and the service team is completing its final preparations. It is simply too noisy for a relaxed conversation. A small table, three microphones and a neat backdrop are enough to create the studio. Guests arrive, take commemorative photographs, enjoy the buffet and are then invited to record a short story about the newlyweds.

Tips from the DanceHub.kz Organisers

Tips from the DanceHub.kz Organisers

In the first part of our organiser's advice, we explained why a wedding welcome buffet deserves careful attention. Its appearance and presentation shape the first impression of the evening. Now it is time to consider the final touch: the tradition known as Keter Ayaq or Zhol Ayaq. This small ritual takes place at the end of the celebration. Sometimes it uses the same table that held the welcome buffet earlier in the evening. In an alcohol-free celebration, the tradition can be reinterpreted while preserving its most important purpose: seeing guests off with warmth, care and hospitality. The bride has thrown her bouquet, the band has taken the stage, and the second dance interval reflects the newlyweds' own musical taste. The first interval may have featured familiar favourites for the parents' friends and older guests, while the later programme becomes younger and more energetic.

Meeting for a Good Reason: “NOT a Wedding 2027”

Meeting for a Good Reason: “NOT a Wedding 2027”

Imagine being invited to a wedding and asked to buy a ticket for 20,000-25,000 tenge. The price includes your seat, the menu, drinks, a host and live entertainment. There is just one surprising detail: you know neither the people at your table nor the names of the newlyweds. The bride and groom may not have met before the evening either. This is the idea behind “NOT a Wedding”, a themed party already appearing in selected cities across Europe and the CIS. From the outside, it looks like a real celebration, complete with a welcome buffet, decorations, dinner, toasts and dancing. Its purpose, however, is not marriage. It is designed for conversation, new connections and an unusual cultural experience. Modern city life offers too few natural and comfortable ways for adults to meet. Social media helps people stay connected, but it cannot always replace a face-to-face conversation. “NOT a Wedding” provides a familiar structure in which strangers can introduce themselves, exchange experiences and spend an evening together without the awkwardness of formal networking.

Organising New Year Corporate Events in Astana.

Organising New Year Corporate Events in Astana.

A successful New Year corporate event begins long before December. Large companies often start planning in August, when HR managers research the market, compare suppliers and define the first requirements for the evening. Beginning early gives the team the freedom to choose rather than settle for whatever remains available at the end of the season. It is possible to source a venue, host, performers, decorators and technical crew independently, but doing so requires considerable time and experience. Companies therefore often entrust the project to a professional event agency responsible not only for suppliers but also for the overall logic of the occasion. An event agency is more than an intermediary between a client and performers. It acts as project coordinator, script team, venue administrator and crisis manager on the day itself.

Japanese Delegation Concludes Visit to the Kazakh National Academy of Choreography

Japanese Delegation Concludes Visit to the Kazakh National Academy of Choreography

The Kazakh National Academy of Choreography has concluded an intensive programme for a delegation from Tokyo's Yoshiko Takagi Ballet School. Twenty-two students and four teachers travelled to Astana to explore Kazakhstan's approach to choreographic education, work with the Academy's leading teachers and exchange professional experience. The Japanese guests followed a focused educational programme. Young dancers took part in masterclasses in classical and folk-stage dance and worked on classical variations drawn from the world's ballet repertoire. Each class offered more than technical practice. It also allowed the students to view familiar elements through a different teaching tradition. For young artists, this kind of exchange broadens their professional outlook and encourages closer attention to every detail of stagecraft.